What is Adobe Experience Manager and its Benefits

Authoring, managing, and delivering content and digital media is made easier with Adobe Experience Manager (AEM). It allows you to create unique digital experiences and manage context-specific messages across products, services, organizations, and countries. As a result of switching to AEM, teams deliver new brand and country sites 66% faster and 23% more productively. It helps you send the right message at the right time to the right person.

BENEFITS OF ADOBE EXPERIENCE MANAGER:

1. It enables you to expand your content across multiple sites, hundreds of users, countless visitors, and dozens of languages.

2. In addition to being consistently ranked as the best CMS tool, it integrates with Adobe Experience Cloud, the leader in digital commerce

3. Easy-to-use CMS with inline editing and drag-and-drop functionality to boost your marketing team's productivity

4. Delivers the best-in-class B2C and B2B shopping experiences, powered by Adobe Target and Adobe Analytics.

5. Versatility: the system is flexible and adaptable to a variety of digital business models, and it can be implemented quickly

6. Simple Add-On Functionality: You can add-ons through third parties and the Magento marketplace. There is also a large developer community that creates additional enhancements and models for the system.

7. The behavior of your customers is constantly changing, so you must meet them wherever they are. To keep up with your shoppers' changing needs, your content can be updated from one location. Assets can be published across channels by one user.

8. AEM simplifies workflows to improve speed to market. Content management, creation, and distribution are simplified. Adobe Experience Manager is integrated with Adobe's Creative Cloud. Newly created items can be moved directly into campaigns. This is just the tip of the iceberg.

9. Your teams will have access to assets, templates, pages, projects, and more.

10. Globalization (targeting customers locally, managing globally): push campaigns from your global team to local sites more easily and efficiently. Furthermore, AEM facilitates easier localization of documents by identifying areas where human intervention may be necessary.